Digital Media Planner – Digital Optimization
Paid Social (Africa experience a must)
Overview:
- We are looking for a Digital media maverick that loves to PLAN. If you’re a certified, planning and buying ninja whose second language is social, and has experience managing campaigns for African brands, then this could be the right position for you.
- Media buyers and planners are involved in securing digital advertisement space within the online environment to maximise the impact of our clients’ campaigns and deliver results. It is the responsibility of media planners to develop plans that can tactically target an idea or product to as perfect a target consumer group as possible and to familiarise themselves with the brand in the most positive and effective way. Media Planners evolve media strategy, making recommendations on the target group, mediums to be used and identifying key timings, along with pre campaign research. They need to make the best purchase decision and have an enormous understanding of all social platforms, including but not limited to Facebook, Instagram, Snapchat, Twitter, YouTube, Bots, AI, etc. They will also need to know what lookalike audiences are, as well as undersatnd other social, political, regional and demographic factors that affect targeting.
- Apply now to join our team_____
